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Social Bowl 2018: Eagles vs Patriots Fans [Infographic]
Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but...
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Best Practices for Ethical Data Collection and Use
In the wake of the upcoming GDPR, as well as recent data breaches and alleged data misuse with Cambridge Analytica, Equifax, My Fitness Pal, and others, it’s never been a better time for organizations...
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[Webinar] Reaching and Protecting Your Fans: Ethical Data Practices
With weekly controversies around data misuse and breaches (e.g., Equifax, Cambridge Analytica, My Fitness Pal), along with the upcoming EU privacy regulation, GDPR, organizations can’t afford not to...
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5 (More) High-Value Fan Segments for Sports Teams
With the fragmentation of how fans consume sports and sponsoring brands vying for those fans’ attention, personalized advertising from first-party data is a must for marketers in sports and...
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Infographic: The Necessary Ethics of Data Collection and Use
The average business pays $4.3 million in costs from lost customers resulting from data breaches. And that’s just a portion of the costs, which also include the costs of detection, notification,...
View ArticleHow the Phoenix Suns and Florida Panthers Leverage Fan Data
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two...
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Target Your Most Valuable Fans [Free Guide]
When you look at your team’s schedule before the season starts, there are always certain games that jump out. It’s not the rivalry games or the ones that fall on holidays that your eyes hone in on....
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Creating the Ultimate Fan Experience with Sam Doerr
Sports teams want to engage every fan that watches a game or enters their stadium, and fan data has become critical to sports teams not only reaching fans on the right channels, but understanding them...
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Creating the Ultimate Fan Experience with Trent Morton
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium, or following their favorite teams and players on social channels. To do this,...
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Creating the Ultimate Fan Experience with David Brady
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this,...
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